NewChannel is a value add cybersecurity distributor in the Benelux. A lot is happening in the market segment that we are in and our no nonsense approach appeals to bot internationals vendors as to our reseller partners in the Benelux. Knowledge, experience and understanding of our business are our success factors, but also personal contact, open communications and honest cooperation are key values within our organization. This is how we do business, this is how we work, this is who we are.
The basis of the success of NewChannel originates from the core of the organization: "Things must be done differently, they can be done differently and that's why we do it differently - better than the others do". This was the basis on which NewChannel was originally founded by the two owners and it's still the fundament of all activities. Our goal is to provide our customers, the IT reseller in the Benelux, large and small, with all the necessary resources, knowledge, products and additional services, so that they can be successful with their customers.
We do not take over the role of our reseller and we stand in their way. We never bypass them, we are right behind them and offer them all the necessary and desired commercial, technical and marketing support. Early 2020, we announced our new approach to position our products and services in a new and clear way: NewChannel 360, Cyber Security is not static.